Today we are featuring Meredith Liepelt. She is the owner of Rising Star Publicity. Meredith helps entrepreneurs build their media base and find their voice. She is an expert in media relations, personal branding, getting visibility and getting showcase time on tv. I had the honor of meeting Meredith at a NAWBO (National Association of Women Business Owners) event last year where I was able to hear about her business and how she helps entrepreneurs. I then went on to work with Meredith and she gave me the tools and the confidence I needed to land the media coverage such as a tv appearance on a local morning show, magazine articles, and podcasts. Meredith is amazing at what she does and is a dream to work with as well!
Ok, it's time to get to know Meredith a little better! I had the opportunity to ask her the following questions:
Three words to describe you: Listener, Witty, Fun, Maximizer
Three words that describe your style: Casual, Classic, Modern
How did you get started in your business? I struck out on my own after a decade in corporate America. I started by consulting with arts organizations to help them share their stories and raise money. During this time, I had my first daughter and somewhat accidentally started a baby products business. After a few years, I realized that while I loved marketing and promoting the brand, and even enjoyed a small celebrity client list, I didn't love the manufacturing side of it. So I sold it and started coaching other women business owners to brand and promote themselves and their businesses.
What is a current project you are working on, or what's "next" for your business? I just rebranded with a new business name. Rising Star Publicity is a much better fit to describe the work I've been doing for that last several years. What's next for me is to further step into the fact that I have a gift for helping experts to be booked on local live lifestyle TV shows. I also help experts to be featured in print, podcasts, radio, and online media but TV is where it’s at for experts! I love this work because everyone gets to win - the expert, the TV station, and the viewers. I've seen TV appearances be the catalyst for experts to step into playing a much bigger game for themselves. It's really quite transformational.
Coffee or Tea: Tea
Favorite Beach: Any with beautiful sand and blue water
Favorite Charity: DEA Youth Dance Program, Heifer International, St. Jude
Where can we find out more about you?